Lab 916

Rosemead, California-based Lab 916 focuses exclusively on Amazon as a sales channel, working with brands that sell on the platform across a range of categories and, according to its site, in more than eight countries. Founded in 2013 and staffed by a small team, the agency positions itself as an outsourced Amazon operating unit, taking on the account management, advertising, and technical work that brands would otherwise need an in-house team to handle. It states that client relationships average eight years and operates on flat-rate pricing rather than percentage-of-spend or long-term contracts. Services are organized around distinct functional roles: a brand strategist sets weekly priorities, a PPC manager runs advertising budgets and tests, a creative lead produces listing and video assets, a catalog specialist manages listings and variations, an operations coordinator handles inventory and FBA logistics, and a data analyst reviews channel performance. Advertising work covers Sponsored Products, Sponsored Brands, Sponsored Display, and DSP, including brand defense, conquesting, and search-term mining tied to margin goals. Creative services include listing images, A+ Content, storefront design, copywriting, and video built around Amazon search and shopper behavior. Technical support addresses listing suppressions, Brand Registry issues, variation problems, account-health flags, reimbursements, and backend attribute fixes handled through Seller Central.