Map Winners

Based in Hollins, Virginia, Map Winners is a small team focused on local search visibility for service-based businesses such as home services, real estate, tree care, business brokers, and multi-location operators. The agency works with local businesses that depend on being found nearby, aiming to improve Google Maps rankings, local search results, and recommendations from AI platforms including ChatGPT, Gemini, Claude, and Perplexity, with the stated goal of generating leads without ongoing dependence on paid advertising. Services are organized around a set of connected offerings: Google Business Profile optimization covering listing categories, posts, and photos to support placement in the Local 3-Pack; Local SEO through location pages, citations, and locally targeted content; and Technical SEO addressing site speed and crawlability issues. The agency also builds AI-oriented websites designed for lead capture and routing, and works on Generative Engine Optimization, which involves structuring business information and website content so AI platforms can read, understand, and recommend the business. Additional services include review and reputation management, with systems for generating and responding to reviews, and AI automations paired with CRM systems for missed-call text-back and lead follow-up. Meta Ads are offered as an optional add-on rather than a core service. The agency states it is founded by Buddy Rathmell and structures its work around measurable ranking and lead outcomes rather than standard retainers.