NewWard Development, LLC

Based in Middle Grove, New York, NewWard Development is a small digital marketing agency serving the Saratoga area and small businesses more broadly. Operating with a team of one to ten people, the agency is run by owner Melissa Rathbun, who has a computer science background and began by building websites by hand before developing the business into a full marketing practice. Its stated focus is helping small businesses communicate what makes them distinct, rather than relying purely on marketing tactics, working with clients across sectors including real estate, hospice care, property owner associations, and specialty agriculture. The agency's declared services include website design and development, search engine optimization, pay-per-click advertising, social media marketing and content creation, email marketing, AI development, and website hosting. It also offers marketing consultations, chatbot implementation, and local marketing support. According to the site, project work has included content creation and website builds for organizations such as the Capital District Association of Property Owners, combined SEO, PPC, social media, and web design work for Honey Sweetie Acres, and consulting alongside website design for High Peaks Hospice. The agency frames its approach around identifying stories and details already present in a client's business, then applying these services to communicate them, rather than treating digital tactics as a standalone shortcut to sales.