On Deck Marketing

A small team based in Waynesboro, Virginia, works specifically with contractors and other home service businesses — roofers among them — rather than serving a general client mix. The agency describes itself as a Virginia-based, dedicated partner aiming to replace scattered vendor relationships with a single point of contact, and its stated focus is helping tradespeople win more bids, increase revenue, and build brands that hold up over time. The founder, Chris McVey, leads strategy and growth, supported by a creative director/photographer and a digital engagement coordinator handling brand connection and customer engagement. Services described include local SEO, paid ads, web design, Google Business Profile management, and an "ODM Business Suite" that combines SEO, advertising, lead tracking, automation, and AI support into one platform. Additional stated capabilities cover a 24/7 AI chatbot and missed-call text-back functionality for lead capture, along with media production such as photography. The declared process starts with a discovery call to review goals and marketing gaps, followed by a custom 90-day plan built from an audit of existing marketing efforts, and ongoing implementation intended to generate leads and streamline the sales and follow-up process. The agency also lists accounting, audio production, content moderation, and public relations among its declared services, alongside its core SEO and paid ads work.