RAD Web Solutions

Based in Fort Gratiot Township, Michigan, RAD Web Solutions works exclusively with home service and contracting businesses — roofers, pavers, and similar trades — rather than serving general small business clients. The agency was founded by a former contractor, and it positions its marketing approach around the specific operational pressures of contractor businesses, such as keeping crews busy and generating consistent local leads. It operates on an area-exclusivity model, meaning it will not take on more than one client per trade within a given service area, and offers a 30-day notice clause instead of long-term contracts. Services cover SEO, pay-per-click advertising, website design, reputation and social media management, and email marketing, packaged together as what the agency calls its "Contractor Conversion Blueprint." SEO work is aimed at achieving page-one rankings within three to six months for local service searches, while PPC campaigns run across Google Ads, Facebook, LinkedIn, and YouTube, with an initial focus on generating early leads shortly after launch. Reputation and social media services focus on collecting customer reviews and maintaining active profiles, and email marketing consists of newsletters sent to past customers to encourage repeat business and referrals. Website design work emphasizes mobile-first, fast-loading sites structured to convert visitors into phone calls. The agency also provides a free review of a prospective client's existing marketing before any switch is made.