Reputation X

Based in Mill Valley, California, this agency works with executives, companies, brands, and public figures who need to manage how they appear online. Founded in 2005 and operating with a small team, it has handled matters across many countries and languages, focusing specifically on reputation issues that surface through Google, Wikipedia, and AI search platforms such as ChatGPT. Rather than general marketing work, its client base tends toward individuals and organizations facing damaging search results, misinformation, or unwanted associations that affect how they are perceived online. Services center on reputation repair and protection, including pushing down inaccurate or damaging search results, correcting misinformation, resolving name confusion cases, and suppression services designed to promote accurate content. The agency also builds proactive reputation strategies and reputation marketing campaigns intended to strengthen how a brand is perceived, alongside work on Google Knowledge Panels. A newer area of focus is generative engine optimization (GEO), where the agency optimizes content for AI-driven search answers and works to correct AI misinformation when chatbots surface false claims. Wikipedia work forms a distinct service line, covering new article creation, editing and correction of existing pages, and ongoing monitoring for unauthorized changes. Supporting these efforts, the agency also offers reputation-focused SEO, content marketing, PR, media planning and buying, web development, and broader digital marketing strategy, positioning most engagements as managed, done-for-you services rather than self-service tools.