Wilder Strategy Lab

Based in Mill Valley, in Marin County, California, Wilder Strategy Lab is a small digital marketing consultancy working with local and national brands, including businesses in vertical markets such as attorneys and legal services. The team, sized between one and ten people, positions itself around lead generation and describes its work as mapping the customer journey to identify gaps and opportunities where marketing touchpoints are missing, using a framework it calls the BASE3 model to structure this strategy work. Services described on the site include local and AI-influenced SEO, paid advertising management across Google, Meta, LinkedIn, and TikTok (including geofencing tactics), website design built around a StoryBrand-influenced philosophy, email marketing and CRM setup, social media management, and events and partnership strategy, including BNI-style networking. The agency also references a Lead Gen Assessment as an entry point for evaluating a client's current marketing gaps, and it offers pricing and package structures alongside listed certifications and professional credentials. Client work referenced on the site spans fitness, electrical services, language education, consulting, branding, and CRM implementation, with projects described in terms of digital strategy, branding, website design, and campaign management. The agency also provides tools such as a website mock-up tool and a meeting summary generator, and maintains an educational resource area referred to as an academy.