Sandline Strategies

Based in the San Francisco Bay Area, Sandline Strategies operates as a fractional CMO and growth advisory practice focused on mid-market B2B, industrial, distribution, and PE-backed companies. The firm serves clients nationally as well as in Japan, with a stated specialty in cross-border engagements, including US companies expanding internationally and international brands entering the US market. Rather than working as a generalist agency, Sandline targets four client categories: industrial and distribution businesses, PE-backed portfolio companies preparing for a growth phase, B2B SaaS and technology firms lacking go-to-market infrastructure, and companies pursuing cross-border expansion, particularly in US-Asia corridors. The agency's method follows a four-stage process: Diagnose, Design, Deploy, and Scale. This begins with an audit of the client's demand engine covering ICP clarity, channel performance, pipeline attribution, and revenue alignment, followed by a 90-day go-to-market roadmap tied to pipeline and closed-won revenue. Execution covers HubSpot architecture, content programs, paid media, and sales enablement, either alongside an existing team or built from scratch, with reporting infrastructure and training handed off so the system can run independently. Declared services include SEO, content marketing, demand generation, digital strategy, and marketing strategy, alongside RevOps, GTM architecture, and pipeline attribution work. For companies uncertain where to begin, Sandline offers a fixed-scope Strategy Sprint: a 30-day engagement delivering a GTM audit, ICP definition, and 90-day roadmap for a flat fee of $3,000–$5,000, conducted by a single senior operator.