Shaffer Branding Co.

Based in Streetsboro, Ohio, Shaffer Branding Co. has operated since 2006 under Principal and Creative Director Rick Shaffer. The agency works with local businesses as well as companies across the United States, serving clients across varied industries including construction, manufacturing, and health care. Its focus centers on helping businesses develop a consistent, recognizable brand identity intended to differentiate them from competitors and attract new customers, with an emphasis on branding initiatives that do not require large budgets. The agency's service list includes website design and development, search engine optimization built around current Google algorithms, digital advertising through Google Ads and social media platforms, logo design and re-design, and catalog and brochure design, along with retail advertising materials. Work is organized around an initial marketing analysis or brand assessment offered to prospective clients as a starting point for engagements. The team is small, sized between one and ten people, and operates as a creative studio handling design and marketing projects for businesses seeking a unified visual and digital presence. Recent projects are presented in a portfolio section on the agency's site, and the company has been recognized by Expertise.com as a top-ranked service provider for categories including advertising, website design in Akron, Ohio, and SEO.