Superpath

Based in West Bloomfield Township, Michigan, Superpath is a marketing agency built specifically around home service and skilled trades businesses. Its client base spans sectors such as HVAC, plumbing, electrical, restoration, pest control, roofing, and remodeling, and the agency positions itself around contractor-specific challenges like filling open capacity, managing shoulder-season slowdowns, keeping fleets and job boards active, and supporting multi-location or acquisition-driven growth. The team ranges from 11 to 50 people, and work is organized around visibility across search, maps, video, and social platforms where homeowners look for service providers. Services listed include Search Engine Optimization, Paid Search, Website Design, Social Media Management, Video Marketing, Facebook Advertising, and YouTube Advertising, alongside broader offerings in content marketing and PPC. A distinguishing element of Superpath's approach is ION, a reporting dashboard described as combining AI with human analysis to surface leads such as calls and quote requests rather than vanity metrics, giving contractors and marketing managers a tracked view of campaign performance. The agency also addresses visibility on Maps and in AI-driven chat search results, aiming to help clients appear across the range of channels homeowners use when comparing and booking service companies. Case studies and an "Investment Insights" resource section are referenced as part of how results and problem-specific solutions are documented and shared with clients.