The SEO Chick

Based in Wayland, Michigan, The SEO Chick works with local businesses and churches across Grand Rapids, Kalamazoo and the wider Michigan area, focusing on local search visibility alongside website design and development. The team, sized between one and ten people, has stated experience working with online businesses for over 20 years, spanning changes in search algorithms and web coding, and the agency was founded in 2018. Alongside standard business clients, it maintains a specific service line for churches seeking web design. The agency builds websites primarily on WordPress, positioning this as the platform most commonly used in the industry, and describes embedding SEO foundations into a site from the outset rather than treating optimization as a separate later step. Its stated approach combines site structure, usability, performance and search ranking factors with attention to conversion and consistent branding across digital platforms, so that a business's website matches its identity elsewhere online. On the SEO side, the agency describes working closely with clients to identify unique selling points and build a customized local SEO strategy aimed at connecting businesses with their target customers, with an emphasis on improving both the quality and quantity of web traffic. Declared service lines cover search engine optimization, local SEO, content marketing, website design and development, and affiliate marketing, with an underlying emphasis on transparency and discussing business goals directly with clients before work begins.