Virtucom Group

Based in Syracuse, New York, Virtucom Group is a digital content and data solutions firm working with businesses that need help managing online product information and marketing content, particularly in e-commerce settings. The company was established in 2002 and has worked with retailers including Best Buy, Home Depot, Academy Sports + Outdoors and Office Depot, building experience in taxonomy, product content management and content writing over more than 15 years. Its team of 11-50 people includes in-house writers, editors and content strategists who work on both strategy and execution for client accounts. Services fall into three main areas: e-commerce content, general content services, and data solutions. E-commerce content covers unique product descriptions, category content, buying guides, A+ pages and digital assets, supported by an item onboarding process called ProdX. Content services include blog posts, articles, eBooks, site copy, emails, newsletters and content calendar development, available through monthly subscription packages for businesses that lack internal resources for ongoing content production. Data solutions address taxonomy and hierarchy mapping, product attribution, and data mapping and migration. The stated approach to content combines strategy elements such as goal-setting, buyer personas, competitive analysis and keyword research with a quality control process applied before content is delivered to clients.