West Bay Web

Small businesses in Traverse City, Michigan work with West Bay Web for help getting found online, a focus the agency has maintained since 2009. Operating as a small team, it positions itself as a full-service digital marketing provider with particular emphasis on WordPress websites, serving business owners who prefer to concentrate on running their companies rather than managing a website themselves. The agency's core offerings include organic search engine optimization, with attention to both general SEO and local, location-based search targeting for businesses wanting to reach nearby customers. Its SEO work extends to WordPress-specific optimization and website audits. Content marketing services cover blogs, news releases and white papers, aimed at producing material that search engines will surface and that drives traffic. Keyword and competitor research is offered as a distinct service, helping clients identify which terms competitors rank for and which to target. Additional services include email marketing for audience engagement, digital marketing consulting and strategy, and website design built around SEO-friendly WordPress development with attention to consistency across a site. West Bay Web also provides ongoing website maintenance and content update services, handling fixes and upkeep so business owners are not required to manage these tasks themselves. Services are described as applicable to small businesses seeking improved visibility on search engines such as Google and Bing.