SEO & GEO glossary
71 definitions of the vocabulary you will hear in a pitch, an audit or a reporting meeting — from crawl budget to AI Overviews. Every entry answers the question first, then explains why it matters and what it changes in practice.
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Local citation
A citation is any online mention of a business's name, address and phone number — in directories, registries, association listings or the press — with or without a link.
Local pack (map pack)
The local pack is the block of three business listings with a map that appears for queries with local intent. It sits above the classic organic results and captures most of the local demand.